If you're looking for ways to attract potential customers and increase your email list, lead magnets are an excellent option.

A lead magnet is a free resource that you offer your audience in exchange for their contact information.

Here are 100 lead magnet ideas that you can use to grow your email list and engage your audience:

1. Ebooks
2. Email courses
3. Webinars
4. Cheat sheets
5. Templates
6. Case studies
7. Checklists
8. Guides
9. Toolkits
10. Resource lists
11. Tutorials
12. Video series
13. Podcast episodes
14. Mini-courses
15. Worksheets
16. Quizzes