The Goal of this Module: Choosing The Market You Will Be Creating Products For And Selling Them To
Welcome to Module 3 of the AI Sales Machine!
- This is easily the most important module out of all of them.
- This is the critical part of the process that too many skip over or neglect entirely.
- This is identifying who exactly you will be creating your products for, who you will be advertising them to, and who you will be selling them to.
Why Choosing The Right (Or Wrong) Market Will Determine The Fate Of Your Online Business
The market decides whether your business will sink or swim because only the market decides whether they want your product or not.
Let me share an unfortunate story about a fellow who refused to pay any attention to his market and suffered very expensive consequences:
When I was offering digital services and building websites for clients, I had a client who was very passionate about his idea for a ‘dropship coffee’ business. He wanted to sell bags of coffee online that featured photos of a 1950’s styled mobster on the front of them.
During our first meeting he raised a few red flags by sharing:
- He proudly knew nothing about the coffee market
- He doesn’t even drink coffee himself (and prefers tea)
- He has never sold a product online before and prefers it that way (he’d rather have other people run the business)
If you can’t already tell, this was a serious recipe for disaster.
Here’s why:
- If you don’t know your market… you won’t know what they are accustomed to buying, the prices they regularly buy at, the competition you are up against, how large (or small) the market is and if it even makes sense to sell them anything at all.